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Match: Upgrading the free experience Match: Improving the Free Experience The problem While Match has primarily always been a subscription based product, other dating platforms have emerged in the recent years that offer a more free experience. The main goal for fre project was to increase user satisfaction by allowing one free daily message. We also held focus groups where it was asked if a free model would work for match.

Instead many suggested that certain features, like messaging, should be more available so that users get a chance to fully try the product before ing up.

Match message for free

When the user has used up their message, that icon would change to zero. The solution After a of iterations, the message nudge itself was used to inform the users of their free daily available message.

Match message for free

An icon was added to the profile to inform the user at all time that they have a message available to send. The main goal for this project was to increase user satisfaction matcch allowing one free daily message. Conceptualization After sketching out ideas and flows, I made low def wireframes to understand the new flow.

Instead many suggested that certain features, like messaging, should be more available so that users get a chance to fully try the product before ing up. An icon was added to the profile to inform the user at all time that they have a message available to send.

Match message for free

The solution After a of iterations, the message nudge itself was used fo inform the users of their free daily available message. Match: Upgrading the free experience Match: Improving the Free Experience The problem While Match has primarily always been a subscription based product, other dating platforms have emerged in the recent years that offer a more free experience.

Match message for free

We also held focus groups where it was asked if a free model would matvh for match. When the user has used up their message, that icon would change to zero. As part of this test, only one free message was going to be allowed.

The main goal for this project was to increase user satisfaction by allowing one free daily message. Match: Upgrading the free experience Match: Improving the Free Experience The problem While Match has primarily always been a subscription based product, other frwe platforms have emerged in the recent years that offer a more free experience.

Match message for free

The current experience had to be analyzed to figure out at what point did it make sense to display the ability to message for free. The current experience had to be analyzed to figure out at what point did it make sense to display the ability to message for free.

Match message for free

Conceptualization After sketching out ideas and flows, I made low def wireframes to understand the new flow. As part of this test, only one free message was going to be allowed. We also held focus groups where it was asked if a free model would work for match.

Match message for free

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